コンテンツ産業 Content Industry
– AI-Powered Production: Generative AI is now a standard tool for reducing production cycles, from generating video scripts to automating localized translations.
– Video Dominance: Short-form, “snackable” video (TikTok, Reels, Shorts) remains the primary way consumers discover brands, with video expected to make up over 80% of all online content by 2027.
– Hyper-Personalization: Using AI and first-party data to deliver “hand-picked” content experiences, such as real-time adaptive website layouts and personalized product recommendations.
– Creator-Led Ecosystems: Influence has shifted from large media corporations to micro- and nano-influencers who build deep trust with niche audiences.
– Zero-Click Search: Content discovery is moving toward “zero-click” models, where users find answers directly in AI-generated search summaries (like Google’s AI Overviews) rather than clicking through to a website.
